[type of project]

Two Fifteen Design Studio

Logo Creation, Brand Management, and Website Creation for a Graphic, Web, and Content Design Studio

[DETAILS]

I came up with the concept, creation, development and execution process of the corporate identity and marketing for a graphic design and brand management studio based in Detroit, MI.

I utilized a bold color choice throughout and a thin, yet striking font to show strength and grit, which in synonymous with Philadelphia (whose area code in 215, hence the name).

The idea of the brand identity was to make a maximum impact while using a minimal design. I did not want to overpower the user by having too many elements or awkward flows, but instead I opted to keep it easy to read for any visitor by maximizing the space.

[software]

Adobe Illustrator, Adobe Photoshop, WordPress