project Type

Web, Print, and Brand Design

Services

Brand Strategy | Logo Creation | Visual Identity
Web Design | Business Cards

visit

twfftn.com

project details

I came up with the concept, creation, development and execution process of the corporate identity and marketing for a graphic design and brand management studio based in Detroit, MI.

I utilized a bold color choice throughout and a thin, yet striking font to show strength and grit, which in synonymous with my hometown of Philadelphia (whose area code in 215, hence the name).

The idea of the brand identity was to make a maximum impact while using a minimal design. I did not want to overpower the user by having too many elements or awkward flows, but instead I opted to keep it easy to read for any visitor by maximizing the space.