[type of project]

Logo Creation and Brand Management for national chain of sports recreational establishments.

[DETAILS]

The creation of brand and identity national for a chain of sports entertainment complex based on the sport of Fōwling (using a football to knock down 10 bowling pins).

The goal was to create a logo that visually conveyed the elements of Fōwling, for this I used bowling pins and a football. Having the ability to keep the logo constant regardless of the franchise location was very important.

The idea of the identity was to create elements that could be used and maintained on individually created one-off marketing materials based on the location and “flavor” of each Fōwling arena.

[software]

Adobe Illustrator, Adobe InDesign, Adobe Photoshop